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Not everyone is eager to start a family, and for some periods are cause for celebration.
To get men involved in their partner's period,
Always is introducing Not A Mother's Day, a new monthly holiday.
This spectacular print ad that doubles as a card and a coupon, encouraging men to celebrate this special "time of the month" with the one they care about.
We'll announce our holiday by throwing a "shower" at clubs across the city. Women get in free and men can waive the entrance fee by bringing Always period products, which will be donated.
Those experiencing the joys of not motherhood deserve a little something. We'll create a variety of subscription boxes that can be scheduled to ship at anytime during the month.
Co-Copywriter:
Tim Pryshlak
Art Director:
Jack Gallagher
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